About Us

Infusing the Soul into Chocolate and Business

Why is a home cooked meal so satisfying and healing?  Because it was made with love and infused with care. We bring this same simple and radical power to our chocolate and the way we do business.

Intentional Chocolate™, is a company that is holding a simple, yet revolutionary vision for the creation and consumption of food and how we live our lives.   This conscious, for-profit company founded in 2007, is a leader in the revolutionary field of intention-enhanced food and is focused on delivering sustenance that nourishes both body and spirit.

Through the power of food infused with good intentions, Intentional Chocolate and its research partner, the HESA Institute (Human Energy Systems Alliance – www.hesainstitute.org) are reintroducing the ancient concept of intentional eating to refocus our attention on the important relationship we have to food. Our intention is to use good intentions to galvanize a shift in the food industry that would bring greater health and quality of life to all beings.

Proven through scientific research to heighten well-being, Intentional Chocolate is the first intention-enhanced food on the market. The good intentions are infused into the chocolate from advanced meditators -- some who have trained with the Dalai Lama -- and is delivered with love to those who eat it.

All the products from Intentional Chocolate include this intention: “Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels, and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of all beings.”

Intention and Business

We define intentional living --  that is, living life “on purpose” as paying attention to your thoughts and actions, knowing that what you do has an impact on those around you.  Intentional living is making decisions from a place of feeling that is deeply connected and responsible to all of life.

Here are our business and life core values:

• Attitude of Gratitude
  We know that we have so much more than we really need. When we bring this understanding to the people and situations in our daily life, it carries a warmth and spaciousness that impacts everything.
  
  
• Consider the “We”
  Our culture tends to focus on what we can get as individuals. We hope our thoughts and actions extend outward a bit further, taking into account the needs of other beings as well the planet.
  
  
• Focus on what you can give
  If we can hold this attitude then what we give is truly an offering, not about us or our needs.
  
  
• Live Consciously, Do no harm
  We try to pay attention in this way so that our thoughts and actions do no harm and in some way benefit others.
  
  
• Life is Relationship
  We are a part of the whole of life -- organic and dynamic. Living with this understanding helps us feel more empowered and connected so we can make a difference.

Giving Back

To model these intentions in the way we do business we try to co-create meaningful products and events with both “for profit” and “not for profit” partners. We do this by seeking purposeful partnerships with like-minded individuals and organizations who are interested in working and living from a place of intention.

The core of what we do is focused on the “we” by offering practical resources back to the world. Intentional Chocolate™ donates 50 percent of its net profits to organizations committed to the benefit of humankind, and it assists non-profit organizations in their fundraising efforts by offering them low cost, customized packaging and product development for resale.